Toulouse-Lautrec and Montmartre’s Mass Appeal

In the cabaret class lines blurred. Members of higher classes wiggled into Montmartre to witness the raucous neighbourhood. They’d take part in the debauchery at a cabaret for a night. And then return to their own respectable homes.

Poster by Steinlen
In the Street (Gigolots and Gigolettes), Theophile Steinlen, 1895

Parisians could let their hair down at the cabarets in Montmartre. Upper-class Parisians dipped their toes into these freeing waters. Whether it was seeing sexy Can-Can dancers or raucous songs. Cabarets daringly made fun of bourgeoisie institutions. And they ate it up.

detail of photo
Detail of Mr. Toulouse paints Mr. Lautrec by Maurice Guilbert 1891

Henri de Toulouse-Lautrec’s Montmartre

Henri de Toulouse-Lautrec desired to become a part of the sordid Montmartre nightlife. He could afford highbrow and costly neighbourhoods. After all, he came from a long line of counts that traced their ancestry all the back to Charlemagne. But he longed for a different life.

Lautrec_maluici
Toulouse-Lautrec by Maurice Guibert

His urge to go to the lively Montmartre frightened his parents. His father pleaded with him and offered to pay for a swanky studio near the Arc de Triomphe. But Toulouse-Lautrec was not interested. Sultry brothels and smoky cabarets appealed to him more than rich estates.

Yvette Guilbert
Yvette Guilbert Singing “Linger, Longer, Loo”, Toulouse-Lautrec, 1894

He soon became one of the most popular patrons of Le Chat Noir and other cabarets. Toulouse-Lautrec is a high-profile example of the upper-classes fascination and attraction to the lower classes. He saw the dancers, outrageous entertainers, sex workers, and down-and-out as more real and more alive. Toulouse-Lautrec shrugged his shoulders at peoples money and standing. People who didn’t put on airs and were themselves fascinated him more regardless of their class.

His vibrant paintings and advertisements capture this excitement with bright colours. Outrageous performers and illusions of movement and laughter capture the atmosphere. Perhaps better than any of his contemporaries.

Jane Avril, Toulouse-Lautrec, 1893
Jane Avril, Toulouse-Lautrec, 1893

He did not attempt to hide people’s flaws in his paintings. Or beautify women, like so many other artists. He portrayed his subjects, often actresses and sex workers, with their so called flaws.

La Goulue Arriving at the Moulin Rouge with Two Women, Toulouse-Lautrec, 1892
La Goulue Arriving at the Moulin Rouge with Two Women, Toulouse-Lautrec, 1892

Toulouse-Lautrec helped popularize and advertise seedy Montmartre. Almost ironically the posters outshine the entertainers they once marketed for.

One of his most striking pieces is of Aristide Bruant.

Artistide Bruant

Aristide Bruant
Aristide Bruant in his Cabaret, Toulouse-Lautrec, 1893

Today Bruant is most famously known from the Toulouse-Lautrec advertisement. He dons a rakish black hat, cape, and a red scarf. Bruant first sang at Le Chat Noir but did not move to the new location in 1885.

Le Chat Noir grew and attracted more of the upper classes. Aristide Bruants rougher style became a bit much for them. Rodolphe Salis’s broader and well-clad clientele thought he was crass and Salis snubbed him.

In response to Salis’ snub, Bruant established his own cabaret, Le Mirliton. Meaning the ‘reed pipe’ or doggerel in French. He observed the working-class and recorded their argot. Then he incorporated their speech into rude and caustic songs.

One of his chansons, “A Grenelle”, is a ballad about an older sex worker, worn-out by soldiers. The last lines of cautionary song warn listeners: “This all proves that if you’re goin’ t’ be a whore, Set up your quarters at the Chaussé-d’Antin And don’t seek your clientele In Grenelle.” Oof.

Bruant’s New Style

Aristide Bruant’s monologues were heavily researched and formalized. Yet they came across as casual dialogues with the audience. Bruant picked up the down and under classes vernacular and intertwined it into his acts.

Ambassadeurs: Aristide Bruant dans son cabaret, Toulouse-Lautrec, 1892
Ambassadeurs: Aristide Bruant dans son cabaret, Toulouse-Lautrec, 1892

Bruant attacked the audience during his songs and monologues. He brooded and barked at them from the stage. Walk in the door of his cabaret and expect to be insulted. God forbid someone left during a performance. He would abruptly stop mid-song and yell them out the door. And he ordered the audience to jeer as well. Many bourgeoisie went to Le Mirliton to be taunted.

Bruant knew of the upper-classes fascination with the lower and he used it to his advantage. He flipped the switch and made the audience the “other”. And he considered his audience foolish. They couldn’t understand the content of his songs. Nor had they ever gone hungry like most of his subjects.

Lisa Appignanesi states Bruant and Toulouse-Lautrec advertised, “drinking and dancing, raucous music, sex for sale – available in a setting of anonymity and overt official acquiescence.”

Divan Japonais, Toulouse-Lautrec, 1893
Advertisement for the Divan Japonais, Toulouse-Lautrec, 1893

Montmartre’s Posters

At Le Chat Noir it was local artists’ works, like posters, not those of the academic painters, framed and placed all over the walls.

Lithographs, mass-produced posters, and bright pieces of down-and-out subjects were groundbreaking.

oulouse-Lautrec and his contemporaries (Pierre Bonnard, Edouard Vuillard, and Theophile-Alexandre Steinlen) helped bring these images into the mainstream for everyone to enjoy.

Previous Post: Experiments, Spectacles, and Parody at Le Chat Noir


Appignanesi, Lisa. The Cabaret. New Haven and London: Yale University Press, 2004.

Boyer, Patricia. Artists and the Avant-Garde Theater in Paris 1887-1900. National Gallery of Art. 1998.

Heller, Reinhold.  Toulouse-Lautrec: The Soul of Montmartre. Munich: Prestel, 1997.

Maubert, Franck. Toulouse-Lautrec in Paris. New York: Assouline Publishing, 2004.


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